How to troubleshoot message assets

Google has partnered with official messaging experts globally to help you run effective message asset campaigns. Learn About official partners for message assets.

If your assets aren’t serving, they may be limited by Google Ads policies. It’s recommended that you review the policies to determine if you’re in violation. The following types of content may be restricted based on Search Ads policies:

• Sexual content
• Gambling-related content
• Misusing personal information
• Affiliate network/lead aggregator
• Healthcare and medicines
• Unavailable offers
• Alcohol-related content
• Political content
• Trademarks

Learn more about What happens if you violate our policies.

If your ads have been flagged or labeled as a sensitive vertical, Google suggests that you remove the content and resubmit for a review. If the issue persists, reach out for additional support.

If nothing has been flagged as a sensitive vertical but your campaign is still not serving impressions, review your Account Goal settings to confirm that you’re not using a legacy campaign goal like “Leads from messages (Google Hosted). It’s recommended that you use the “Leads from messages” account goal.

Related links

• About assets
• Create a Performance Max campaign
• Create a Search campaign
• Google Ads policies