About message assets

How to report on message assets

Google has partnered with official messaging experts globally to help you run effective message asset campaigns. Learn About official partners for message assets.

Standard Google Ads reporting is supported for message assets. You can find details about the following metrics in your Google Ads account or in the Reporting editor.

Standard metrics include:

  • Impressions
  • Clicks
  • Cost
  • CTR (Click-Through-Rate)
  • CPC (Cost-Per-Click)
  • Conversions
  • View-Through Conversions
  • Offline tracking, including Store Visit Rate/Store Sale Rate
    • Supported for retailers already using Store Visits/Sales in Google Ads.

Learn to Create and manage reports.

Where you can view message ads

Message ads are available globally on Android. On iOS, message ads are eligible to serve in the following countries:

  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Croatia
  • Czech Republic
  • Dominican Republic
  • Ecuador
  • Egypt
  • Finland
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Kazakhstan
  • Kuwait
  • Luxembourg
  • Malaysia
  • Mexico
  • Netherlands
  • Pakistan
  • Paraguay
  • Peru
  • Portugal
  • Qatar
  • Romania
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sri Lanka
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

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