Site visits is an automated asset that shows how many times your website has been visited. This non-clickable text appears directly in your ads, giving potential customers a clear metric of your site's popularity.
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Benefits
Showing site visits to your ads can offer several key benefits that help improve your campaigns.
- Increase user trust and credibility: The site visits automated assets display a verifiable metric of your site's popularity directly in your ads. This transparency can build user trust and make your business appear more credible, which can encourage more confident clicks.
- Boost engagement: When users find that your website is frequently visited, it can signal relevance and value. This can lead to increased user engagement and a higher click-through rate on your ads.
- They're automatic. There's no need to create a new text ad to set up site visits.
- Improve ad performance: By enhancing the relevance and trustworthiness of your ads, site visits assets may lead to better overall ad performance.
- Highly scalable: This feature is designed to work seamlessly across a wide variety of ad types, making it a scalable and effective way to enhance your ad creatives without manual effort.
Eligibility
Site visits are compatible with Search and Performance Max campaigns. To be eligible for the site visits asset, your domain must meet the following requirements:
- Clicks: Your domain must have accumulated a minimum of 10,000 clicks within the last 30 days.
- Policy compliance: Your account must have no policy violations.
- Single tenant domains: To be eligible, your website must operate on a single-tenant domain or a unique subdomain that distinctly represents your business entity. Sites hosted on sub-paths of shared hosting domains are ineligible for the asset because distinct clicks cannot be separated from the primary hosting site.
Site visits are not guaranteed to serve, even if your account is eligible.
How it works
The site visits asset dynamically displays site traffic data directly in your text ads. The text displayed in the ad will automatically adjust to reflect the aggregate number of clicks your domain has received across organic and ads traffic, providing a range to users. Clicks are updated everyday. The badge will appear differently depending on which click bucket your domain falls into:
- 10K+ clicks
- 100K+ clicks
- 1M+ clicks
Example
When you have ads with different landing pages, such as example.com/shoes and example.com/shirts, we'll count the total number of clicks for your entire domain.
If your domain, example.com, has received at least 100,000 clicks across all its landing pages, your text ad may appear with a "100K+ site visits" badge.
You're not charged for site visits. When users click on your ads with site visits, you'll be charged as usual for clicks on your ad. If you don't want site visits to appear with your ads, please reach out to your Google representative for assistance turning off the automated asset.
