Set up your offline conversions

Bridging the gap between online ads and offline sales is critical for a complete understanding of campaign effectiveness. You can review your offline conversions to help determine how your ads are impacting your sales in physical shops. Learn more about conversion measurement.

This article will explain the steps that you need to follow to set up your offline conversion measurements.

On this page

• Get started with offline conversion data sources
• Set up an offline conversion
• Summary and next steps 

Step 1: Get started with offline conversion data sources

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Summary.
4. In the Summary, click the + New conversion action
5. Click Conversions from an offline source.
6. Click Add data source.
7. Click Continue.
8. Click Connect with a product and Choose the new data source that you want to set up. Note: You can choose to skip and set up a data source later.
   • Note: Your new measurement setup won’t be active until a data source is connected.
9. Choose a connection source option from the following:
   • Direct connection
   • Third-party integration by Zapier
   • Partner integration
10. Click Connect.
    • If provided, follow the instructions from the new product data source that you’ve selected.
11. Click Done.

Note: 'Conversions from an offline source' will show the product and conversion source that you’ve just created. If you opted to skip and set up a data source later, it will show 'Data source to be connected later'.

Step 2: Set up an offline conversion

You can create an offline conversion even if you have chosen to skip setting up an offline data source in the previous step.

1. Select Skip this step and set up a data source later in the previous step.
2. Select a conversion category that you want to measure.
   • If you're given a placeholder conversion, click Set up.
   • If you aren't given a placeholder, you can click + Add an event to this category, then select Offline data sources.
3. Choose a category and select Set up or +Add an event to this category.
4. Select the fields that you’ll use in your data source and add any additional fields that you want to import. Learn more about mapping fields in Ads.
   • Note: Some fields will be mapped automatically based on your data source.
5. If you have an event already created, you can select it and click Done.
6. Click Save and continue.

Step 3: Next steps

Now that you’ve created your conversions, review the 'Finish setting up your conversions' next steps to ensure that your conversions can be measured correctly.

1. View the conversion categories that you've created.
2. Make sure that you add an offline data source for conversion shells with no data source attached yet
3. Click Agree and finish.