Set up your phone call conversions

Phone calls remain a vital conversion channel, and Google Ads offers solutions to measure their impact. By connecting call data to your campaigns, you can identify which ads are driving valuable phone leads. Learn more about conversion measurement.

This article will explain the steps you need to follow to set up your phone call conversion measurements.

On this page

• Get started with call conversions
• Set up phone call conversions
• Summary and next steps

Step 1: Get started with phone call conversions

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions drop-down in the section menu.
3. Click Summary.
4. In the Summary, click the + New conversion action
5. Click Conversions from phone calls.
6. Click Continue.

Step 2: Set up phone call conversions

1. Choose the conversion category that you want to measure.
2. Click Set up on the placeholder conversion or +Add an event to this category.
3. Select Calls from ads or Calls from website visits.
   • For phone calls from website visits, define your event by selecting Someone calls a phone number shown on my website and add your phone number.
   • Alternatively, you can select Someone makes a call by clicking a phone number on my website. We will give you instructions at the end of the workflow to enable this.
   • For 'Calls from uploads', click Set up or +Add an event to this category and select Calls from uploads. Follow the instructions to complete calls from uploads in the next steps.
4. Click Save and continue.

Step 3: Summary and next steps

Set up call from ads

1. Click Set up call from ads. You’ve created a new conversion category.
2. Click Finish.
3. Click Set up calls from website (calling a number shown on website).
4. Set up your Google tag and event tag.
5. Check your Google click ID.
6. Click Agree and finish.

Set up calls from website

1. Click Set up calls from website (clicking on a call link, such as on a mobile).
2. Set up your Google tag and event tag.
3. Click Finish.
4. Click Set up call via upload.
5. Set up your Google tag and event tag
6. Turn on your website and lead tracking system. Learn more about Google click ID.
7. Download the import template and make sure that the column names and your transaction data are formatted correctly. Learn more about how to import phone call conversions.
8. Click Finish.