Deferred deep linking is a method that ensures new app users land directly on a specific in-app page after they have installed the app. This seamless experience is designed for users who haven't yet installed the app but can go to a particular page within the app after they install it. This article explains deferred deep linking, its benefits, and how you can use it effectively for your app ads.
Note: Deferred deep linking is available for App campaigns for installs only.
On this page
- Benefits of using deferred deep linking
- Requirements for using deferred deep linking in your app ads
- Keep in mind
Benefits of using deferred deep linking
- Deferred deep linking specifically targets new app users who haven’t installed the application yet.
- Deferred deep linking facilitates a seamless user experience by directing new users directly to a relevant in-app page after they install the app.
- A smoother post-install experience helps you increase the retention rate of users.
- It's a key feature in App campaigns for installs and helps drive new app installations.
Requirements for using deferred deep linking in your app ads
To effectively use deferred deep linking, consider the following requirements:
- Target new app users: Deferred deep linking is specifically for new app users who haven't installed your app yet. Its purpose is to guide them directly to a specific in-app page immediately after they install the app.
- Integrate with Google Analytics for Firebase (GA4F) SDK: Your app must integrate the latest GA4F SDK.
- Allowlist deep links: You must allowlist your deep links for dynamic ads served by feeds in App campaigns for deferred deep linking to work.
Keep in mind
- Deferred deep linking is specifically designed for new app users who haven’t yet installed your application yet. It ensures they’re directed to the relevant in-app page after they complete the app installation.
- The deep links for deferred deep linking are only surfaced for Dynamic ads that are served by feeds in App campaigns.
