How to redeem your Google Ads promotional offer

This article explains how to redeem your Google Ads promotional offer in your account.

Learn more about Google Ads promotional offers.


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Before you begin

  • You’ll need to enter a payment method.
  • If you’d like to use monthly invoicing, set it up before you enter your offer. Otherwise, the offer will be invalidated and the amount lost when you switch to invoicing.

New advertiser promotions

  1. Sign up to claim your offer.
    • Note: Some entry channels require you to choose your promotional offer value before beginning the sign-up process.
  2. Finish signing up to secure your offer.
  3. To view the status of your offer, select the Billing icon Billing Icon in your Google Ads account then select Promotions.
Note: You’re considered a new advertiser if you’re creating an account for a business that has never advertised with Google Ads or if you’re expanding an existing business to a different country (with a new billing address).

Coded promotions (for new and existing advertisers)

  1. Select the Billing icon Billing Icon in your Google Ads account.
  2. Select Promotions.
  3. Select the blue plus button .
  4. Enter your promotional offer.
  5. Select Submit.
Note: Manager account users can’t enter a promotional offer from the manager level. Manager accounts must visit the Promotions page of the account they’d like to apply a promotion to and follow steps above.

Codeless promotions (for existing accounts)

  1. Select the Billing icon Billing Icon in your Google Ads account.
  2. Select Promotions.
  3. Review any available offers that are shown for your account, including reading the offer requirements and terms and conditions.
  4. Select the button associated with your promotional offer to apply it to your account.
  5. After the offer has been applied, you can view it in the Promotions table below along with the date redeemed, key expiration dates, and status.

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