The Diagnostics tool for conversions with basket data helps you monitor and troubleshoot your conversions with basket data implementation. Conversions with basket data is an extension of standard conversion measurement that allows you to send details about the products that were sold as part of a purchase conversion. This detailed information powers sales reporting and other features like automated discounts.
With the conversions with basket data Diagnostics tool, you can confirm that:
- You're always sending basket data: You’re sending basket data about the products that you sold with each purchase conversion.
- Your basket data information is complete: For each purchased product, you’re sending the 'item ID', the 'price' at which you sold the product and the 'quantity' of units of the product you sold.
- Your basket data information matches your feed data: The 'item ID' you provided matches an item ID in your Merchant Center.
On this page
- Benefits
- How to access the Diagnostics tool
- How to use the Diagnostics tool
- Status of conversions with basket data setup
Benefits
- Identify and fix issues: The Diagnostics tool helps you identify and resolve issues with your conversions with basket data setup, ensuring accurate data collection. Learn how to fix discrepancies and errors in conversions with basket data setup.
- Optimise campaigns:: By ensuring that your conversions with basket data setup is working correctly, you can take full advantage of campaign-level features like reporting and optimisation.
- Improve data quality: The tool helps you ensure that your conversions with basket data is accurate and complete, leading to better insights and decision-making.
How to access the Diagnostics tool
To access the conversions with basket data Diagnostics tool:
- In your Google Ads account, select the Goals icon.
- Select Diagnostics.
- If you’re reporting conversions with basket data, you’ll find the diagnostics card.
How to use the Diagnostics tool
The conversions with basket data Diagnostics tool provides an overview of the health of your conversions with basket data setup, with a status indicator and a list of alerts.
This tool helps identify common issues that can lead to a 'Needs attention' status or other data discrepancies. These include:
- Mismatched product IDs between your website or conversion tracking and your Google Merchant Center feed.
- Missing cost of goods sold (COGS) data.
If you encounter a 'Needs attention' status, here are best practices that might resolve common issues:
- Use the Diagnostics tool to download a list of flagged item IDs. Compare these IDs with the product IDs in your Google Merchant Center feed to ensure that they match exactly.
- Update your website tag, data layer or app settings to ensure that the IDs passed in the tracking match your feed.
- Ensure that the correct Merchant Center account is linked to your ad account and that all products sold on your website are included in your feed.
- Verify that the
cost_of_goods_soldattribute is correctly implemented in your Merchant Center feed and that product IDs match.
Status of conversions with basket data setup
The status indicates the overall health of your conversions with basket data setup for each conversion action:
- Excellent: Your conversions with basket data setup is active and fully optimised.
- Good: Your conversions with basket data setup is active, but there are further improvements you can make.
- Needs attention: Your conversions with basket data setup is active, but there are errors that require your attention.
- Urgent: Your conversions with basket data has not recorded any data in the last two days for some conversion actions – there may be something wrong with your setup.
The overall status of the account is the status of the most severe primary conversion action.
