Set up Smart Bidding Exploration

Steps to enable Smart Bidding Exploration

To enable Smart Bidding Exploration for an eligible campaign, follow the steps below:

1. Go to Campaigns within the Campaigns menu .
2. Select the eligible campaign that you want to edit.
3. Click Settings in the page menu for this campaign.
4. Open Bidding exploration, then select the checkbox next to Allow Smart Bidding to explore new traffic.

Smart Bidding Exploration will lower your effective target ROAS. For example, if your target ROAS is 200% and you choose a 10% ROAS tolerance, the effective average target ROAS will be 180% (remember to account for ad group targets or bid adjustments).

6. Select Save.

Note: To disable this feature, follow the steps above and uncheck the checkbox.

Alternatively, you can also set up Smart Bidding Exploration at the portfolio level, under portfolio bid strategy settings. To disable Exploration, uncheck the checkbox within your Portfolio bid strategy settings.

Note: If you enable Exploration, it applies to the entire portfolio. All the campaigns within a portfolio using a single portfolio bid strategy will be enabled to Smart Bidding Exploration.