- You can also find new traffic diversity metrics within the Bid Strategy report metric dropdown options.
- Traffic diversity metric options include unique Search categories with impressions, clicks, and conversions.
Note: Select a broader date range to view how these metrics have improved over time due to Smart Bidding Exploration.
How to determine if Smart Bidding Exploration is successful
- Conversion Volume: Use your campaign, experiment, or Bid Strategy report to check for an increase in conversion volume when Smart Bidding Exploration is enabled.
- Traffic diversity: Use the Bid strategy report to review traffic diversity (Impressions, clicks, and conversions generated by unique search categories).
- Use the Bid Strategy report to monitor your target ROAS performance.
- Average target ROAS will factor in the lowered ROAS tolerance for Smart Bidding Exploration along with additional elements (ad group level target or specific bid adjustments).
- Actual ROAS: Your Actual ROAS should be in close range of your lowered average target ROAS.
- Measure performance over a longer period.
Tip: It’s recommended to run Smart Bidding Exploration for at least 6 weeks.
