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Video ads are important to the success of your campaign. Performance Max video automation uses Google AI to automatically create different versions of your existing videos to improve campaign performance. While Performance Max video automation includes both Video Enhancements and Auto-generated Video Ads, they have different functions.
Benefits
- Improve campaign performance: Optimize your video ads to get better results with video automation.
- Save time and effort: Video automation reduces the manual work needed to create multiple video versions.
- Reach a wider audience: Automated creation of different video versions and formats-vertical, square and shorter lengths-allows your ads to be shown in more placements and reach a larger audience.
How Performance Max video automation works
Performance Max video automation enhances your existing video ads and generates new video ads.
Video enhancements
Video enhancements are created from your existing videos. Google AI modifies your videos by creating different versions, such as vertical or square formats, or shorter clips to optimize performance.
- Create vertical and/or square video assets from your original horizontal video.
- Create shorter versions of your original video asset.
We’ll conduct multiple reviews to ensure that all enhanced videos meet high quality standards. Only enhanced assets that pass quality reviews will be added to your campaign.
Auto-generated video ads
Auto-generated video ads are created automatically by Google AI when you don’t have active, user uploaded videos in your Performance Max Asset Groups. Google Ads creates these videos using your existing images and text assets. Google Ads determines when to auto-generate ads based on eligibility criteria. The system disables auto-generated video ads if the user uploads their own videos.
