YouTube Shorts is a mobile-optimized experience on YouTube that centers around short, vertical, full-screen videos. Shorts ads appear between organic Shorts videos and are immediately skippable by swiping up or down.
The Shorts ad has the similar user experience as the organic shorts videos:
- Ads will be rendered and show up interspersed between organic shorts videos.
- Users can immediately skip the ad by swiping up / down.
- The ad video will be kept and reshown if users scroll back.
- Clicking on the CTA button will land users to the play store inline-install page
Benefits of YouTube Shorts ads
YouTube Shorts offers a unique way to reach viewers through short, engaging video content.
Billions of daily views globally, to a vast audience for advertisers. Fans are consuming content on their own terms along with the longer in-stream content that is interesting to them. Shorts extends the impact of automated mix campaigns with new abilities to amplify media plans with dedicated Shorts buying. By using vertical video assets, sound, and creative content that blends in with the organic content, you can effectively reach your target audience.
Where YouTube Shorts ads appear
Shorts ads can appear in various places within the YouTube app, including:
- Shorts tab / YouTube home feed
- Shorts shelf
- Search feed
- Channel
- Gaming feed
- Shopping feed
- Subscriptions feed
- Multi-format entry
| Shorts Tab / Home Feed | Shorts Shelf |
| Search Feed | Channel |
| Gaming Feed | Shopping Feed |
| Subscriptions Feed | Multi-Format Entry |
