Improve Ad strength of your Performance Max campaigns

Best practices for logo assets in Performance Max campaigns

Ad strength is a real time feedback tool to guide you on the best practices for optimal asset group set-up to maximize performance across all inventory. Learn more about Business information requirements.

Use the Ad strength indicator in the "Edit assets" panel to determine if an Asset group is set up for success.

  • 2 logos, 1:1 and 4:1 dimensions
  Type Minimum Requirement Recommended Maximum

Horizontal logo*

4:1

1 image

1200 x 300 pixels (min 512 x 128 pixels)

5 images

*Logos with a transparent background may be rendered on a white background when served in most ads. For this reason, we recommend you upload logos as a square image and to avoid a predominantly white logo on a transparent background.


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