By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on Search and Shopping inventory.
Before you begin
This article shows you how to add negative keywords to your Performance Max campaign. Learn more About negative keywords.
Note:
- Performance Max negative keywords are applicable to Search and Shopping inventory only.
- Negative keyword lists aren’t available to use in your Performance Max campaigns.
How to apply negative keywords to your campaigns
Add negative keywords to campaigns
You can choose whether to add negative keywords to all campaigns or a specific Performance Max campaign.
- Go to Keywords within the Campaigns icon
.
- Click the Negative keywords tab.
- To add negative keywords, click the plus button
.
- Select your Performance Max campaign.
- Note: You can’t apply negative keyword lists to Performance Max campaigns.
- Add keywords, one per line.
- Note: You can choose a match type by using the appropriate symbols.
- Click Save to finish adding your keywords.
Edit negative keywords
You can edit negative keywords using the steps below.
- Select the keywords you want to modify.
- Click Edit.
- Select Change keyword text.
- Add keywords, one per line.
- Note: You can choose a match type by using the appropriate symbols.
- Click Apply to finish adding your keywords.
Account-level negative keywords
You can add, remove, edit, and filter negative keywords at the account level. Negative keywords automatically apply to all Search and Shopping inventory, including in your Performance Max campaigns. Learn more About account-level negative keywords.
