Conversions provide insights into your campaign performance. You choose what you identify as valuable for your business, such as a purchase, sign-up or phone call. Then, Google Ads can help you optimise your campaigns to achieve that goal. Setting up conversion measurement allows you to see which keywords, ads and campaigns are most effective at driving valuable actions. Learn more about conversion measurement.
First, tell us about your business and where your conversions happen. After making your selections, add a data source for the conversion locations that you’ve selected. We’ll save your data source preferences for the next time you come back to this conversion setup workflow. When you move to the next step, you’ll be able to create conversion actions from any of the data sources that you’ve added.
Creating a conversion action begins with you telling us what’s important to your business. Measuring conversions provides insights about your campaign performance. Google Ads can optimise your campaigns to achieve your business goals.
Website conversions
Website conversion measurement analyses specific actions that users take on your website after interacting with your Google Ads. These metrics can provide insights into user behaviour and campaign performance. Understanding how users interact with your site after clicking an ad is crucial for optimising your campaign.
Learn how to set up web conversions
App conversions
For businesses with mobile apps, in-app conversions are essential to measure the true impact of Google Ads. This process allows you to determine how ad clicks translate into valuable actions within your app, driving user engagement and revenue.
Learn how to set up app conversions
Phone call conversions
Phone calls remain a vital conversion channel, and Google Ads offers solutions to measure their impact. By connecting call data to your campaigns, you can identify which ads are driving valuable phone leads.
Learn how to set up phone call conversions
Offline conversions
Bridging the gap between online ads and offline sales is critical for a complete understanding of campaign effectiveness. You can review your offline conversions to help determine how your ads are impacting your sales in physical shops.
Learn how to set up offline conversion
Cross-channel conversions and budgeting reports in Analytics
Conversions based on Google Analytics events work with various conversion management and budgeting tools to analyse performance across channels. This helps you determine where to invest incremental ad dollars or adjust budgets. Learn more about cross-channel conversions and budgeting reports in Analytics
