You can review how your travel feeds in search ads are performing by applying the C lick type segment on the Campaign, Ad groups, Search keywords, Ads or Audiences tabs in Google Ads or in report editor. Your performance statistics will be grouped under the 'Travel assets' click type.
In this article, we’ll provide instructions for how to apply the Click type segment to view your travel feeds in search ads reporting.
On this page
- Segment by click type in report editor
- Segment search campaigns by click type at the campaign, ad group, search keyword, ads or audiences level
Note: Reporting for the 'Travel assets' click type is not available for Performance Max or Performance Max for travel goals campaigns.
Segment by click type in report editor
Instructions
- Go to Report editor within the the Campaigns icon
.
- Select
Create report to create a custom report.
- Search and select ‘Click type’ to be added as a row.
- Add any additional performance metrics that you’d like to review such as 'Clicks' or 'Impression'.
- If your travel feeds in search ads have served for the timeframe that you’ve selected, you’ll notice performance statistics grouped under the 'Travel assets' click type.
- To save your report, select Save or Save as. 'Save as' lets you create a copy of your report with a new name.
.Learn more about creating custom reports in the report editor.
Segment search campaigns by click type at the campaign, ad group, search keyword, ads or audiences level
Instructions
- In your Google Ads account, click the Campaigns icon
- Depending on the level of reporting desired:
- Option 1: Select the 'Campaigns' drop-down to select the 'Campaigns', 'Ad groups' or 'Ads' tabs.
- Option 2: Select the 'Audiences, keywords and content' drop-down to select the 'Search keywords' or 'Audiences' tabs.
- Select Segment above the performance statistics table, then Click type. You’ll notice performance for your travel feeds in search ads grouped under the 'Travel assets' click type.
