You can now find advanced reporting and controls for creative video enhancements in Performance Max. You can now remove individual automatically enhanced assets in reporting and proactively control text, and video assets via campaign level controls.
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How it works
Reporting helps you understand the types of creative automation leveraged by Performance Max campaigns and how they help drive performance for your campaigns. This includes showcasing the impact of having a shorter video that better captures user attention in the first 5 seconds and existing creative automation such as automated aspect ratio optimization. Controls let you guide the AI to influence the creative output or turn off specific types of creative automation altogether.
Video enhancements use Google AI to automatically create additional versions of your video to improve campaign performance, for example by generating a vertical video from your horizontal video to better fit on vertical screens, or a shorter video that better captures user attention in the first 5 seconds.
Get vertical and/or square versions from your original horizontal video: Google AI intelligently reformats videos for full screen portrait playback on mobile devices. The model breaks the video into explicit “scenes” and detects important elements such as human faces, key objects, logos, text, and motion. The model has parameters to determine how much to highlight one element or another. This solution transforms horizontal videos into square or vertical videos, enabling advertiser assets to feel native across new surfaces like Shorts.
Get shorter versions from your original video: Google AI generates shorter versions of existing video assets (>15 seconds). The model analyzes the story, audio, and other key elements of the original video to ensure the main message and appearance are preserved and prioritizes the most engaging first 5 seconds.
Add voiceover to your video: To help optimize your videos in Google Ads, you can leverage Google AI to intelligently add voice-over to videos that don’t already one. Google AI will select one of your provided text assets, turn it into voice-over, and merge both pieces of creative to produce a new video asset.
Note: Google AI generated voiceover is only available for accounts and assets in English.
Add voiceovers to your YouTube Shorts: To help optimize your YouTube Shorts, you can leverage Google AI to generate Shorts-specific voiceover tracks. Shorts voiceovers are created using the longest headlines or descriptions you’ve provided in Google Ads. These descriptions are turned into narration and merged using a state-of-the-art human voice.
Reporting
Asset visibility in reporting
With asset visibility in reporting, you’ll find all automatically enhanced videos. Asset-level visibility is now available across all reporting surfaces, including:
- Asset group reporting
- Campaign level asset reporting
- Performance Max channel-level reporting
A/B experimentation
A/B experimentation will enable you to understand the impact of creative enhancements for your campaigns. This will allow you to perform a one-click automated experiment to A/B test a campaign with or without a specific enhancement enabled, using the existing budget.
Controls
You will now have campaign level, proactive control for automated video assets on Performance Max. These controls enable you to directly influence if and how Creative applications optimize assets on your behalf, such as, turn applications off or remove individual undesired system generated assets.
Control
If your business needs don’t fit a specific type of creative automation, you can turn off the automation directly from your campaign or creative settings. To help you save time, you can use the bundled control for all video enhancements in Google Ads.
Removals
If you need the ability to remove individual, system-generated assets that don’t meet your brand expectations, you can retain the overall benefits of creative automation and remove individual assets. Follow the instructions below to remove assets in Google Ads.
- Go to Assets within the Campaigns menu
.
- Find the asset you’d like to remove.
- Beside the asset name, select the “Edit” dropdown”, then select Remove
.
