How to upgrade to multi-format ads within video reach campaigns for efficient reach

To help you drive more reach across YouTube, video reach campaigns (VRC) for efficient reach now include an option to run In-feed and Shorts ad formats alongside in-stream formats (like skippable in-stream ads and bumper ads) using the multi-format ads selector. This allows your ads to automatically adjust their size, appearance and format to fit available ad spaces across YouTube and Google.

We’re upgrading all video reach campaigns for efficient reach to multi-format ads when you use the copy and paste function. If you copy a previous video reach campaign that used only Skippable in-stream and/or Bumper ads, it will retain its settings but will now use multi-format ads. This requires you to provide a headline and description. You'll also have the option to opt in to In-feed and/or Shorts ad formats. If you don't change to the multi-format ads selector, your campaign will continue to run as in-stream only.

---

Benefits of multi-format ads

• Ad formats: Video reach campaigns for efficient reach now use responsive ad groups, and include the option to opt-in to a mix of in-stream (skippable in-stream, bumpers), In-feed and Shorts ad formats. You can use the multi-format ads selector to select any combination of ad formats, but we recommend opting into all ad formats to maximise your reach across YouTube.
• Ad assets: Multi-format ads require more than just a video and destination URL. You'll also need to provide a headline (up to 90 characters, though for VRC specifically, a shorter headline of up to 30 characters can also be used, with an option for a long headline of 90 characters) and a description (up to 90 characters). These are used for In-feed and Shorts ads. Supplying these assets is mandatory, even if you initially don't opt in to In-feed and/or Shorts, because you can modify your format opt-in settings after the campaign is created.

Instructions

If you want to upgrade your video reach campaigns for efficient reach to multi-format ads with the same settings as your existing campaigns, you can copy the existing campaigns and paste them.

1. Go to Campaigns within the Campaigns menu.
2. Click the filter button above the statistics table.
3. Add the appropriate filters to find the campaigns to be upgraded:
   • Campaign type: Video
   • Bid strategy type: Target CPM
4. Click Apply. The table updates to show campaigns that match your filters. Above criteria will show video reach campaigns.
5. Tick the box next to each campaign that you want to upgrade.
6. From the 'Edit' drop-down menu, select Copy.
7. Open the 'Edit' drop-down menu again, and select Paste. A paste menu appears above the statistics table.
8. Select 'Change video ads to multi-format ads (responsive ads)'.
   • Note: Hover over the X campaign to view the campaigns eligible for the upgrade.
9. Enter a long headline and description for the ads.

   • Note: If you've multiple ads, they'll all use the same headline and description that you enter here. If you wish to use different headlines and/or descriptions for each ad, modify them after the upgrade is complete by editing the ads in the newly created video reach campaign.

10. Click Paste. A new video reach campaign with responsive video ads is created and a confirmation message that says 'Your changes have been made' appears at the bottom of your window.
11. To locate the newly created video reach campaign, navigate to the 'Campaigns' table in Google Ads. The newly created campaigns are labelled with 'Copied as multi-format (responsive)' under the 'Label' column in the 'Campaigns' table. You can use the filter button to search for specific campaigns by @their label name.