Google Ads API (AdWords API)
An advanced feature that lets advertisers interact with and make changes to their Google Ads account through applications they create.
- The Google Ads API (AdWords API) (application programming interface) allows developers to create and use applications that interact directly with their account details on the Google Ads server.
- The API can help advertisers efficiently manage large Google Ads accounts and campaigns. For example, you can compile your Google Ads data to use with other systems like inventories, generate regular reports, and make campaign adjustments in bulk.
- To use the Google Ads API (AdWords API), you'll need a My Client Center (MCC) account and a Developer Token.
- The Google Ads API (AdWords API) is a good option for advertisers who have a developer or programmer who has the technical skills. If you don't have these resources but still want an extra tool to help manage large changes to your account, try Google Ads Editor instead.