Beginning on June 1, 2026, hourly, daily and weekly reporting data collected by Google Ads for periods of time shorter than one month will be available for 37 months. Monthly, quarterly and annual data is available for 11 years. After that period, the data will not be accessible via the Google Ads interface or APIs.
Exception(s):
Reach and frequency metrics will be available for 3 years only, after that period, the data will not be accessible via the Google Ads interface or APIs. They include:
- Unique users
- Avg impr. freq. /user
- Avg impr. freq. /user (7d)
- Avg impr. freq. /user (30d)
- Frequency distribution 1+. 2+, 3+, 4+, 5+, 10+
