Beginning on 13 November 2024, reporting data collected by Google Ads will be available for 11 years. After that period, the data will not be accessible via the Google Ads interface or APIs.
Exception(s):
Reach and frequency metrics will be available for three years only. After that period, the data will not be accessible via the Google Ads interface or APIs. These include:
- Unique users
- Avg. impr. freq. /user
- Avg. impr. freq. /user (7d)
- Avg. impr. freq. /user (30d)
- Frequency distribution 1+. 2+, 3+, 4+, 5+, 10+
