Ad creative best practices

Your assets (text, image, and video assets) provide content and information about your business, and they are an essential part of your ad and campaign performance. After you upload your assets and build your asset groups, you need to regularly check on your ad creative to help your campaigns reach optimal performance.
  • Refresh your creative assets because they're your most powerful tools to drive performance, and allow you to customize the campaign to promote new products, menu items, or sales.
  • For weekend sales, start the campaign 2–3 weeks in advance, then refresh your assets frequently to move from more generic store assets to sales-focused assets. This practice allows you to do time-based promotions without compromising performance.
  • Add at least 7 image assets, including one of the format 1200 x 1200.
  • Don’t delete the assets with ‘’low’’ ratings without replacing them with new ones.
  • Add more assets as your marketing message evolves, or add new assets to continue to capture additional users.
  • The more assets, the better. More assets means more ad combinations we can serve across networks to maximize performance.
  • It's recommended to add assets to your Performance Max campaign to give people viewing your ads additional information about your business, and more reason to take action.
  • You can add Location, Affiliate location, Callout, Call, Sitelink, Structured snippet, Lead form, and Price assets in Performance Max campaigns, depending on your business and campaign goal. Learn more About assets.
  • Select a call to action that aligns with your goals such as “Sign up” or “Subscribe”.
  • Add your business or brand name that appears in the text of your ad.

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