In YouTube TV, you can use a range of ad formats to engage your customers in different ways. The following video ad formats are available for purchase and eligible to serve on YouTube TV:
- Non-skippable in-stream ads
- Skippable in-stream ads
- Bumper ads
Before you begin
Make sure that your ads comply with Google Ads policies, YouTube policies, YouTube TV policies and any applicable partner ad guidelines, including our network partners.
Ads that are eligible to serve on YouTube TV are subject to creative review to make sure that they comply with our policies and any applicable partner ad guidelines. If the review indicates that your ads don’t satisfy our partner's ad guidelines, your ads won’t serve on that partner's YouTube TV channel.
How it works
The available YouTube TV ad formats can be booked and purchased on a reservation basis through YouTube Select reserved media placement, Display & Video 360 Programmatic Guaranteed and Instant reserve, or Google Ads reservation, depending on the ad format.
Additionally, YouTube Select reservation campaigns and auction non-skippable ads campaigns may be eligible, but not guaranteed, to serve on YouTube TV.
Non-skippable in-stream ads
These ads play before, during or after other videos. Viewers don't have the option to skip the ad. The following are the available ad lengths:
- 6 seconds or shorter, bumper ads that play before, during or after another video
- 15 seconds or shorter
- 30 seconds
- 60 seconds
Learn more about non-skippable in-stream ad specifications.
Availability and serving
Both the 30-second and 60-second ad formats are available in YouTube TV line-ups, including the YouTube TV Live Sports line-up, and YouTube Select line-ups through the following:
- Google Ads Instant reserve, managed service
- Display & Video 360 Instant reserve
- YouTube Select reserved media placement
YouTube-hosted creatives and Video Ad Serving Template (VAST) tags are supported on both 30-second and 60-second ads.
Skippable in-stream ads
These ads play before, during or after other videos. After 5 seconds, the viewer has the option to skip the ad. The following are the available ad lengths:
- 15 seconds or shorter
- 30 seconds
- 60 seconds
Learn more about skippable in-stream ad specifications.
Availability, serving and metrics
Skippable ads aren’t available when buying a YouTube TV-only line-up, such as the YouTube TV line-up or YouTube TV Sports line-up. However, skippable in-stream ads are eligible to run on YouTube TV through the following campaign types:
- YouTube Select run of line-up and content line-up campaigns
- Video campaigns using a target cost-per-thousand impression (tCPM) bid strategy
- Video action campaigns
Bumper ads
These ads are 6 seconds or shorter and play before, during or after another video. Viewers don't have the option to skip the ad.
Ad review process and serving
The ad review process on YouTube TV follows the same procedure as YouTube Select. Most ads are reviewed within one working day, but more complex reviews can take longer. If your ad is under review for more than 2 full working days, check your ad’s status. If you need your ad reviewed by a particular date, submit the ad several days in advance. Learn more about the ad review process.
