Get started with Ask Advisor
You can use Ask Advisor to save time to analyze changes to your account performance. Ask Advisor is an agentic conversational experience built with Gemini in Google Ads. You can use Ask Advisor to maximize performance based on your unique business goals. Ask Advisor can also get personalized answers to your questions, understand and improve campaign performance, troubleshoot performance or ads policy issues, and suggest new text and creatives. Learn more About Ask Advisor (beta).
Review common reasons why your ads may not be serving and how to troubleshoot.
Before troubleshooting
If you recently enabled your Performance Max campaign, it can take time for your campaign to start serving impressions.
Tip: Use diagnostics insights to identify why your campaign isn't serving.
Common reasons your ads aren't serving
- Account issues
- Date ranges and campaign start and end dates
- Campaign isn’t enabled
- Google's AI is evaluating data
- Low budget
- Low bid targets and optimization goals
- Targeting is too narrow
- Targeting overlaps with other campaigns or ad groups
- Final URL expansion turned off
- Conversion tracking issues
- Ad policy review status
- Low creative asset coverage and diversity (ad strength)
- Auction dynamics
For advertisers with a Google Merchant Center account
Learn more about Troubleshooting: Merchant Center account issues.
