Maximise views for your budget with video view campaigns on YouTube, now globally available

28 September 2023

Fluidly serve across Skippable In-Stream, In-feed, and Shorts

We are excited to announce the global launch of video view campaigns (VVC), the solution for advertisers to get the most views across all of YouTube’s video formats by delivering the best performing creatives to audiences who are more likely to consider their brand. Videos are one of the most impactful ways to tell a story, and VVC showcases your brand’s story across skippable in-stream, in-feed and Shorts ad formats.

Now, all advertisers can use VVC to serve their campaign to relevant audiences more efficiently and effectively, powered by Google AI. VVC helps brands create connections with viewers at the right time in the right place, driving interest and intent. On average, VVC campaigns get up to 40% more views and 30% lower cost per view than in-stream skippable CPV campaigns.1   

Warner Brothers Korea used VVC to drive user engagement, maximise views and drive ticket sales for the release of their new film 'Bones and All'. They found VVC to be an effective way to increase views and drive user engagement, with 33% more views and 36% lower cost when compared to TrueView in-stream alone.

Reach out to your Google Sales team to get started and learn more about video views here.

Posted by Julia Karr, Global Product Expert, Video, YouTube



1. Google Data, Global, Product Performance, VVC vs. TrueView in-stream h2h tests conducted in Jan 2023 – Feb 2023

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