Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can see your Quality Score by adding the Quality Score column to a report.
- The Quality Score is reported on a 1-10 scale and includes expected click-through rate, ad relevance and landing page experience.
- The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.