Using Google Analytics 4 (GA4) with the Google Analytics for Firebase SDK (GA4F SDK) provides comprehensive, privacy-centric analytics to help you better measure and optimize your App campaign performance. Learn more about the benefits and features you get access to by using Google Analytics 4.
This guide provides a comprehensive, step-by-step process for integrating Google Analytics 4 and the Google Analytics for Firebase SDK with Google Ads bidding.
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Before you begin
Before you begin, make sure that you have the following:
- An app to market in Google Ads.
- Administrative access to a Google Ads account or a Google Ads manager account.
- Android users need Google Play Console account ownership. Learn more about Console Play access levels.
- A Firebase project.
- Optionally, if you have web analytics, you can set up Google Analytics 4 for your website and app.
- When linking in:
- A Google Analytics 4 property, the Google Account needs to be an administrator or editor in the corresponding Google Analytics 4 property.
- A Firebase project, the Google Account needs to be an owner of the Firebase project that you want to link.
Get started with Google Analytics 4
To successfully bid on app events with Google Ads using GA4, you must follow these steps:
- Add the Google Analytics for Firebase SDK to your app
- Implement event tracking
- Enable Google Analytics 4 for your project
- Link Google Play if your app has in_app_purchase events
- Mark events as conversions
- Link with Google Ads
- Import GA4 conversion events to Google Ads
- Enable auto-tagging
- Begin bidding on GA4 conversions
Step 1 of 9: Add the Google Analytics for Firebase SDK to your app
The Google Analytics for Firebase SDK (GA4F SDK) is a piece of code that needs to be implemented into your app. All implementation instructions and developer docs can be found here.
Follow installation instructions through the links below:
- For iOS, Android, or Flutter projects:
- For Unity projects:
Step 2 of 9: Implement event tracking
The Google Analytics for Firebase SDK will automatically collect certain events. No additional code is required to capture these including first_open and in_app_purchase.
Implement additional events with event logging using the GA4F SDK:
- Android
- iOS
For generally recommended events, check the links below and implement as applicable to your app:
- Events for all apps
- Events for retail, ecommerce, education, real estate, and travel
- Events for games
Step 3 of 9: Enable Google Analytics 4 for your project
Link an existing Google Analytics 4 property
- Open the Firebase console, select your project, and click
.
- Open Project settings > Integrations.
- On the Google Analytics card, click Link.
- Select an Analytics Account or create a new one.
- If you select an existing account, you have the option to select an existing Google Analytics 4 property in that account or to create a new property.
- If you create a new account, then a new Google Analytics 4 property is created for you and your project is linked to that property.
- Configure your Analytics settings.
Create new GA4 property from Firebase console
- Open the Firebase console and select your project.
- Click Analytics.
- Click the Enable Google Analytics button and follow the prompts.
Learn more about Firebase integration.
Step 4 of 9: Link Google Play if your app has in_app_purchase events
You can link Google Play from either Google Analytics 4 or the Firebase console.
In Google Analytics 4
- In Google Analytics, click Admin.
- Make sure you are in the correct account and property.
- Under PRODUCT LINKS, click Play Links.
- Click Link.
- If you have Admin permissions on one or more Play developer accounts, click Choose app then select the app you want to link to.
- Click Next.
- Verify the auto-selected app data stream and click Next.
- Review your configuration settings and click Submit.
In the Firebase console
- Open the Firebase console, select your project, and click
- Select Project Settings.
- On the Project Settings page, click the Integrations tab.
- On the Google Play card, click Link.
- Click Link to Google Play in the “Linking to Google Play” popup box.
Verify that apps are properly linked. Status should be “Linked”.
Learn more about linking Google Play to Firebase and linking your developer account to Google services.
Step 5 of 9: Mark events as conversions
In GA4, go to the events list by clicking the Admin icon, then clicking Events (From the Firebase console, Click Analytics > Events). Turn on the switch in the “Mark as conversion” column. Make sure to mark required events, the ones you plan to use for bidding in your App Campaigns, as conversions.
Learn more about Events and Conversions in Google Analytics for Firebase.
Step 6 of 9: Link with Google Ads
Enable bidding on app conversions by connecting your app data streams to Google Ads. You can link Google Analytics 4 with Google Ads from GA4, the Firebase console, or directly in Google Ads.
In Google Analytics 4
- In Google Analytics, click Admin.
- Make sure you are in the correct account and property.
- Under PRODUCT LINKS, click Google Ads Links.
- Click Link.
- Click Choose Google Ads accounts, then select the Google Ads accounts you want to link.
- Click Confirm.
- Click Next.
- The option to Enable Personalized Advertising is on by default.
- If personalized advertising is disabled, Firebase/GA4 lists cannot be used for remarketing in App engagement or Web campaigns.
- Expand the Enable Auto-Tagging option to enable auto-tagging or to leave your auto-tagging settings as they are.
- If you enable auto-tagging when you link to a manager account, then auto-tagging will be enabled on all Google Ads accounts directly linked to the manager account.
- Auto-tagging is required to track app conversions in Engagement and web campaigns.
- Click Next, then review your settings.
- Click Submit to link your accounts with the current settings.
In the Firebase console
- In Firebase select your project and click
- Select Project Settings.
- On the Project Settings page, click the Integrations tab.
- On the Google Ads card, click Link.
- Click Continue in the “Linking to Google Ads” popup box.
- Choose which accounts should be linked and click Link to Google Ads.
- After successful integration, you should review accounts that are linked in the “Integrations” section.
In Google Ads
- In your Google Ads account, click the Admin icon
.
- Click Linked accounts.
- Under "From Google," find “Google Analytics (GA4) and Firebase", then click Details.
- Find the Google Analytics property or a Firebase project in the table, then click Link.
- In the confirmation window, select if you want to import additional data (for example, audiences) and click Link.
- In the confirmation window, click Activate.
Learn more about linking Google Analytics 4 properties and Google Ads and Google Ads integration.
Step 7 of 9: Import GA4 conversion events to Google Ads
- In your Google Ads account, click the Goals icon
.
- Click the Conversions drop down in the section menu.
- Click Summary.
- Click + New conversion action.
- Select App from the list of conversion types.
- Click the button for Google Analytics 4 properties, then click Continue.
- Check the box next to an app conversion event, then click Import and continue.
- Click Done.
Set account-default goals for imported events
- First-time users of GA4
- Include goals in account defaults if you would like the conversion to be counted towards any campaigns with account-default conversion goals. Learn more About account-default conversion goals.
- Migrating from another conversion event source
- If you are already optimizing to third-party app conversion actions as primary, then be sure to set action optimization to secondary for all newly imported GA4 conversion actions to avoid negatively impacting your existing campaigns.
Step 8 of 9: Enable auto-tagging
Auto-tagging is required to track conversions for App Engagement campaigns and web campaigns with app goals.
- In your Google Ads account, click the Admin icon
- Click Account settings.
- Click the Auto-tagging section.
- You'll be able to check the current status of auto-tagging for your account. To turn auto-tagging on or off, click to check or uncheck the box next to “Tag the URL that people click through from my ad”.
- Click Save.
Learn more About auto-tagging.
Step 9 of 9: Begin bidding on GA4 conversions
Once your conversions are imported into Google Ads, you can begin bidding on the conversions by starting with App Campaigns or choosing the right campaign that can utilize your app conversions.
Learn more about conversion goals and using conversion goals to guide new campaigns.
If you’re already bidding on conversions imported from another app SDK and wish to begin using GA4 for bidding, follow the instructions on how to Migrate App campaigns to use Google Analytics 4.
