Reach Gen Z music lovers across formats & devices with the new Gen Z Music lineup

July 5, 2023

Gen Z plays a huge role in shaping the cultural zeitgeist. And this largely happens on YouTube, where Gen Z music fans discover, consume, and participate in music across multiple formats.

Now, we’re helping advertisers align their brand with the music Gen Z audiences (18-24) love on YouTube with the new Gen Z Music lineup. This ad solution uses frequently refreshed data across audio, long-form, and YouTube Shorts to identify the songs currently trending with Gen Z viewers and listeners (18-24). From there, Google AI packages relevant music videos into the Gen Z Music lineup. By buying this lineup, advertisers can ensure that their brand shows up near media that uses the music this cohort has on repeat, helping their brand be seen at the forefront of culture.

The Gen Z Music lineup is available now globally through Google Ads. Check out our blog post to discover more ways advertisers will soon be able to reach Gen Z.

Posted by Brian Anderson, Global Head of Music and Audio, YouTube Video Solutions

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