About Performance Max campaigns

Performance Max is a campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Advertisers who use Performance Max experience an average of 18% more conversions at a similar cost per action.

Performance Max can help you:

  1. Find more converting customers with just a single, consolidated campaign. You don’t have to manage multiple campaigns to reach your goals. You can promote your business across the Google Network in a single campaign through Performance Max.
  2. Get the best results with less work. Provide your advertising objectives, creative assets, and audience signals, and Performance Max can do the rest.
  3. Enjoy the benefits of AI. Performance Max is powered by AI. It automatically mixes and matches your assets to show the most compelling ads to customers.

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