Performance Max Experiments are tools in Google Ads that help you A/B test different features, settings, and campaigns to improve results for your business. You can use experiments to help you measure the incremental lift of using Performance Max campaigns.
There are 2 types of experiments on the Experiments page.
- Performance Max Uplift experiments help you measure the uplift or incremental benefit of using Performance Max alongside your existing Search, Video, Discovery, and Display campaigns. Set up Uplift experiments for Performance Max.
- Performance Max versus Standard Shopping campaign experiments help you compare the performance of both campaigns, using the same settings to determine which drives better results for your business. Set up Standard Shopping campaign vs. Performance Max experiments.
How it works
When you create an experiment, you pick campaigns which should be in the control and trial group. Campaigns in the control and trial group will serve to some non-overlapping fraction of the inventory based on the traffic split chosen by you.