Analyze basic account, campaign, and ad group information using different data and reports available in Google Ads.
Customize your data
Customize the data in your statistics table to find out how your campaigns, ad groups, ads, and keywords are performing. Also, customizing your data can make managing your campaigns faster and easier.
Review the dimensions tab
This tab provides data across your entire account, an individual campaign, or an ad group. Use different dimensions, such as different times of the day, to gain more insight into your ad performance and help you identify opportunities for optimization.
Get insights from the search terms report
Use this report to discover the terms people searched for when your ad was shown and the performance metrics for those searches.
Analyze changes in the top movers report
This report shows you which campaigns have the biggest changes (increases or decreases) in clicks, costs, and conversions. It also shows you some possible causes for those changes.
Explore the paid & organic report
This report shows how often pages from your website appear in Google search results, and which queries triggered those results to show on the search results page.
Compare performance with auction insights
Use this report to compare your performance with other advertisers who are participating in the same auctions that you are.
