Podcasts Lineup now available in Google Ads

October 27, 2022

According to Edison, among weekly podcast listeners in the US, YouTube is the second most frequently used service for consuming podcasts.1 Advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.

Screenshot of the menu to edit placements in the Google Ads UI

For help getting started, visit the placement targeting page on the Google Ads Help Center

Posted by Christine Fujioka, Global Product Lead, YouTube Ads

 

 

1. Source: Edison Research, Edison Podcast Metrics Report, US, Q2 2022 (Spotify 27%, YouTube 19%, Apple Podcasts app 17%)

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