Ad group deferred deep links (DDL) allow you to specify at an ad group level the in-app page your users will first find after they install and open your app. Without DDL, your user would view and click on your ad, install your app, and then be taken to the home screen or start page of your app.
With DDL, you can designate a deep link that’s related to the theme, category, or topic of your ad group, and users will be taken there immediately after they click on your ad and install or open your app. To maintain context for the user, the user must install and open the app within 24 hours to be taken to the deep link within the app.
This article gives an overview of how to set up and edit ad group deferred deep links.
On this page
- Prepare for success: Requirements for ad group deferred deep linking
- How to set up and edit ad group deferred deep links
- Reporting for ad group deferred deep links
Prepare for success: Requirements for ad group deferred deep linking
To successfully set up and edit ad group deferred deep linking, you must do the following:
- Implement deep links through custom schema or Android App Links.
- Note: Third-party deep links or “smart links” aren’t supported. If an unsupported deep link type is submitted, an error screen will show. Learn more About deep links.
- Use the deep link validator to test your deep links. Learn more about How to use the Deep link validator.
- Enable deferred deep links in your app measurement SDK.
- Note: This step applies to either Google Analytics for Firebase or a supported App Attribution Partner (AAP). Learn more about how to Enable deferred deep linking in your measurement SDK.
How to set up and edit ad group deferred deep links
Set up ad group deferred deep links
- Go to Campaigns within the Campaigns menu.
- Select the plus icon
and then select New campaign.
- Follow the instructions on how to Create an App campaign and when you set up your assets in the “Ad assets" card, select the Advanced options drop-down.
- In the “App URL” field, enter the URL of the app specific page to direct people to a specific page in your app after they install.
Edit ad group deferred deep links
- Go to Ad groups in the “Campaigns” drop down section menu within the Campaigns menu.
- Select the ad group you want to edit.
- Click the edit icon
and update the URL in the “App URL” field under “Advanced options”.
- Select Save.
and update the URL in the “App URL” field under “Advanced options”.Reporting for ad group deferred deep links
Reporting for ad group deferred deep links are available as part of asset reporting. The deferred deep link will be listed as an asset where you’ll be able to find impressions, clicks, and others associated with the deep link. Performance stats are associated with the app install and not the deferred deep link open. For example, if the user doesn’t open the app within 24 hours of clicking the ad, they’ll be taken to the generic home page.
