About product diagnostics

Product diagnostics improve the quality of your product data by providing insights on which products can show in ads and which can’t, helping to make it easier to determine which products need your attention. These statuses are available at the account, campaign, asset and ad group levels. This article explains the possible product statuses that may appear, what they mean and how to address them.

When viewing product diagnostics for a specific campaign, you’ll only find information about products that are included in that campaign. At the account level, you can find product information for all of your Shopping and Performance Max campaigns.

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Instructions

To find which of your products can show in ads and which can’t, you’ll need to navigate to the 'Diagnostics' tab to assess all of your products and their statuses. Below are step-by-step instructions on how to get to the 'Diagnostics' tab.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

1. In your Google Ads account, click Products.
2. Click the Diagnostics tab.

Note: While the 'Diagnostics' page provides a thorough breakdown of product statuses, the 'Product status' column is also available under the 'Products' subtab.

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About product statuses and what they mean

On the 'Diagnostics' page, you’ll find a detailed report of all of your products’ statuses, including 'Eligible', 'Eligible (limited)' and 'Not eligible'. These statuses are available at the account, campaign, asset and ad group levels. Refer to the information below to learn what each status means and how to address it. To find out which issues are causing a certain product status, check the 'Issues' column in your Products table.

Eligible

Products with this status are active and serve as intended. No further action is required.

Eligible (limited)

These products comply with our policies, however they’re experiencing limited performance. This could be due to missing product attributes, campaign settings that could be improved or restricted content which limits where and when the product can be displayed.

Solution: View product details to find out why your product is experiencing limited performance.

Not eligible

The 'Not eligible' status can occur at the account, campaign, asset and ad group levels. However, this status may indicate different issues, depending on whether you're viewing the Product status column at the account level or the campaign, asset and ad group level. Refer to the tables below to learn more about what issues this status may point to at the account and campaign, asset and ad group level.

Issues causing the 'Not eligible' status at all levels

Issue	Solution
Item violates the Shopping ads policies. Products must be approved before they can start serving.	Visit your Merchant Center account’s 'Diagnostics' page to find out why an item isn't eligible and how you can fix this, and learn about item disapprovals for policy and data violations.
The product is paused. Learn more about Pause [pause] products.	Products with a 'paused' issue may be resolved by removing the Pause [pause] attribute from product data.
The product is out of stock. Learn more about Product availability.	Products with an 'Out of stock' issue may be resolved by: Setting product [availability] attribute to in stock [in_stock] when it's available to buy

Issues causing the 'Not eligible' status at account level only

At the account level, some issues will be categorised as 'No campaigns advertising this product'. At the campaign, asset and ad group level, instead of 'No campaigns advertising this product', you’ll see more specific issues.

Issues causing the 'No campaigns advertising this product' issue at the account level

Issue	Solution
The campaign is pending.	Change the start date of the campaign to show products again.
The campaign has ended.	Change the end date of the campaign to show products again.
The campaign was paused.	Enable the campaign to start showing products.
The ad group including this product group was paused.	Enable the ad group to start showing products.
The asset group including this product group was paused.	Enable the asset group to start showing products.
The product or listing group has been excluded.	Add the product to a product or listing group that’s included in the campaign.
No product or listing groups are including this product.	Create a new ad group and product group to start showing products.
No campaign currently includes this product.	Create a new Shopping or Performance Max campaign that includes this product or edit an existing campaign to include this product.
The ad group including this product group was paused.	Update your campaign's inventory filter to include this product.
This product is in a Demand Gen or video campaign and product feeds are paused.	Go to campaign settings and turn on product feeds to start showing products.

Issues causing the 'Not eligible' status at the campaign, asset and ad group level

At the campaign, asset and ad group level, the 'Diagnostics' page will provide specific details about what issue is causing the 'Not eligible' status. The table below outlines possible explanations for the 'Not eligible' status at the campaign and ad group level.

Issue	Solution
The campaign was removed. Note that you’ll only find this explanation for the 'Not eligible' status at the campaign and ad group level.	Create a new Shopping or Performance campaign to start showing products.
The ad group including this product was removed. Note that you’ll only find this explanation for the 'Not eligible' status at the campaign and ad group level.	Create a new ad group to start showing products.
The asset group including this product was removed. Note that you’ll only find this explanation for the 'Not eligible' status at the campaign and asset group level.	Create a new asset group to start showing products.
The campaign was paused.	Enable the campaign the product is in.
The ad group including this product group was paused (ad group level).	Enable the ad group to start showing products.
The product or listing group has been excluded.	Enable the asset group to start showing products.
The product isn't included in any product or listing groups.	Include the product in a product group by entering a manual bid or selecting 'Automatic' in the 'max. CPC' column.
The product isn't included in any product groups.	Create a new ad group and product group to start showing products.
The product isn’t included in any campaigns.	Create a new campaign that includes these products or add the product to an existing campaign.
The ad group that includes this product group was paused (campaign level).	Update your campaign's inventory filter to include this product.
This product is in a Demand Gen or video campaign and product feeds are paused.	Go to campaign settings and turn on product feeds to start showing products.

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Related links

• About Shopping campaigns and Shopping ads
• About Performance Max campaigns
• Product data