All existing vehicle ads Smart Shopping campaigns will be upgraded to Performance Max by September 2023, bringing you additional inventory and formats to reach new customers. Accounts in which all campaigns have been upgraded are no longer able to create new Smart Shopping campaigns. Learn how to create a Performance Max campaign.
Connect your Merchant Center account to Loja Integrada to set up, manage and track Performance Max campaigns.
Benefits
- Get discovered and drive traffic: Connect with the right shoppers at the right moment when they’re searching for products like yours across Google Search, YouTube and the web
- Simple integration: Easily add your products to Google for free and promote them with a Performance Max campaign, to reach shoppers looking to buy products like yours.
- Manage everything from your store: Track performance and manage your campaign all directly from your Loja Integrada shop
Before you begin
Before activating your Performance Max campaign with Loja Integrada, you'll need to make sure that your business complies with the Merchant Center guidelines.
Instructions
- On your store dashboard at Loja Integrada platform, click on the Marketing tab, and select Google Shopping from the drop down.
- On the next screen, click on Sign in with Google to start.
- Log in with your Gmail account to start configuring Google Shopping for your store.
- Once your accounts are linked, click on Let's go to create your campaign.
- Fill in the information requested to create the campaign:
- Campaign status: Select Active
- Campaign name: Define a name for your campaign
- Bid strategy: Keep the option Maximise conversion value.
- Maximum amount to invest per day: Set your daily budget for your campaigns.
Your final step will be to configure your payment method on Google Shopping. Learn more about setting up your payment method
Once your campaign is live, you’ll be able to track its performance directly within the Loja Integrada interface.
