Measure performance



Unlock a variety of insights with Discovery campaigns reporting tools to help you drive better results for your business.
 


 

  • Review audience-level reports.

Why: Once you’ve applied audience segments to your campaign, you can see which of those audiences perform best. By reviewing audience insights, you can develop creatives that speak to your best performing audiences to further improve your performance.

Example

If you’re a flower shop owner and your audience reports show your best-performing audience segment to be 18 to 35 year-olds interested in white roses, for example, consider developing creative that features someone in this age range happily holding or smelling white roses. 
  • Monitor your asset-level reports.

Why: With asset level reporting you can see which images, headlines, and descriptions perform the best. Use these insights to test different combinations of assets in new ads and help you get more clicks and conversions.

  • Ensure sitewide tagging is enabled.

Why: By enabling sitewide tagging you’ll get a better sense of your return on investment and make more informed decisions for your business.

Tip

We recommend using the global site tag across your site to measure conversions.

Example

If you’re running a Discovery campaign to drive leads for a flower shop, measuring the number of rose bouquet purchases will help you decide if it makes sense to continue promoting them, or if you should consider promoting carnation bouquets instead. 
  • Regularly check your recommendations.
Why: Recommendations provide custom suggestions on ways to improve your campaign, helping you get more out of them and increasing the overall performance of your ads. Learn more about recommendations.

 

 

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