Optimize your campaigns more efficiently

April 14, 2021

Recommendations make it easy for you to improve performance and find new opportunities in a changing market. However, Google has heard feedback from many of you that reviewing and implementing recommendations can be time consuming. To help you optimize your campaigns more efficiently, you now have the option to apply recommendations automatically.

By turning on auto-apply, Google will apply recommendations of your choice as new opportunities come up. You can choose from over 17 recommendations to apply automatically. You can change these selections or turn them off at any time.

Screenshot showing selections when auto applying recommendatnois

You'll be able to see both when and how many times these recommendations have been applied in the "History" tab. This makes it easy for you to keep track of the changes being made in your account.

Screenshot showing example history of applied recommendations

Titan logo

Titan Growth, a digital agency, wanted to spend less time on account maintenance and more time on full-funnel strategies for their clients. By automatically applying recommendations, Titan Growth was able to save 2-3 hours per marketer each week. Rita Stanley, Head of Paid Media at Titan Growth, says recommendations “lets our team step out of day-to-day optimizations and focus on client strategy and new campaign types. We have more time to communicate with the client and focus on growth.”
LifeCyckel logo Life Cykel, a health and wellness company, found that they could focus more on business operations by automatically applying recommendations. As a result, Life Cykel has seen revenue grow by 329%–all while saving an average of 2.5 hours each week. Gabrielle Haigh, Marketing and Online Coordinator at Life Cykel says, “With all the time saved, we’ve been able to focus on creating better email and SMS marketing strategies.”

To turn it on, click Auto-apply on the top right hand corner of the "Recommendations" page. If you choose to auto-apply recommendations, Google won’t increase your budget. Continue to visit the "Recommendations" page to make sure your budget isn’t limiting your performance. To see the full list of available recommendations and learn more, check out the Google Ads Help Center.

Posted by Tin Acosta, Product Manager, Google Ads

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