Create a Video reach campaign

With Video reach campaigns, you can choose to reach more unique users or reach users with your entire message. In this article, you’ll learn how to create a Video reach campaign that’s optimized to your reach goal.

Before you begin

When building a Video reach campaign, you can choose how you’d like to reach your goal, which determines the ad formats available to you.

Instructions

Create a Video reach campaign with efficient reach (bumper ads, skippable-in stream ads)

Efficient reach supports two ad formats: skippable in-stream and bumper. You can use a mix of both--or just one ad format--in the same campaign.

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Video campaigns.
  3. Click the plus button, then select New campaign.
  4. Select the Brand awareness and reach goal.
  5. Select the Video campaign type.
  6. Select Video reach campaign as your campaign subtype.
  7. For how you’d like to reach your goal, choose Efficient reach (bumper, skippable in-stream).
  8. Click Continue.
  9. Enter a name for your campaign.
  10. Enter details about your campaign, such as the bid strategy and budget.
  11. (Optional) To limit how many times that ads are shown to the same user, click Additional settings, then click Cap impression frequency in the “Frequency capping” section. When you cap impression frequency, you enter the number of impressions that you want to cap and set the frequency on a per day, per week, or per month basis.
    If you want to maximize the number of unique users you reach per month, set your frequency cap to 1 per month.
  12. Enter a name for your ad group.
  13. Choose the demographic and audience segments that you want your ad group to reach.
  14. Choose the keywords, topics, and placements where you want your ads to show.
  15. Set your Target CPM bid amount.
    Check the "Campaign estimates" widget to see an estimate on the available impressions and estimated performance. The estimated performance is a combination of targeting, budget, and bids. You can adjust your campaign settings to achieve your desired result. Keep in mind that if your bid is too low, your campaign may not perform well in the Google Ads auction and you may not spend your full budget. Estimates are only provided when you’re using one ad format in your campaign.
  16. Click New video ad.
  17. Use the editor to create your ad.
    • Your YouTube video: Search for a video you’ve uploaded or paste the video URL from YouTube. When you provide your video URL, Google Ads automatically determines the video ad format based on the length of your video.
    • Final URL: Provide the final URL, which is the landing page people visit when they interact with your ad.
    • Display URL: Provide the display URL, which is the website address that appears in your ad (up to 255 characters).
    • Call-to-action: Enter a call-to-action that compels people to click on the ad (up to 10 characters).
    • Headline: Enter a headline that promotes your product or service (up to 15 characters).
  18. Click Ad URL options (advanced) to add a tracking template, final URL suffix, or custom parameters to the final URL.
  19. Select either an image that's automatically generated from the videos in your YouTube channel (recommended) or an image that you manually upload as your companion banner. Companion banners appear on computers only.
  20. Enter a name for your ad.
  21. Click Save to create the ad.
  22. To create another ad in the same campaign, click New video ad.
  23. When you finish, click Create campaign.

    You can add more ads to a campaign after it’s created. To do so, go to the “Ads” page in Google Ads, select the plus button, and choose Video ad. You can only add skippable in-stream ads or bumper ads to the campaign when you choose “Efficient reach”.

Create a Video reach campaign with non-skippable in-stream ads

To reach people with your entire message, you can create a campaign that uses the non-skippable in-stream ad format. This ad format  can

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Video campaigns.
  3. Click the plus button, then select New campaign.
  4. Select the Brand awareness and reach goal.
  5. Select the Video campaign type.
  6. Select Video reach campaign as your campaign subtype.
  7. For how you’d like to reach your goal, choose Non-skippable in-stream.
  8. Click Continue.
  9. Enter a name for your campaign.
  10. Enter details about your campaign, such as the bid strategy and budget.
  11. (Optional) To limit how many times that ads are shown to the same user, click Additional settings, then click Cap impression frequency in the “Frequency capping” section. When you cap impression frequency, you enter the number of impressions that you want to cap and set the frequency on a per day, per week, or per month basis.
  12. Enter a name for your ad group.
  13. Choose the demographic and audience segments that you want your ad group to reach.
  14. Choose the keywords, topics, and placements where you want your ads to show.
  15. Set your Target CPM bid amount.
    Check the "Campaign estimates" widget to see an estimate on the available impressions and estimated performance. The estimated performance is a combination of targeting, budget, and bids. You can adjust your campaign settings to achieve your desired result. Keep in mind that if your bid is too low, your campaign may not perform well in the Google Ads auction and you may not spend your full budget. 
  16. Click New video ad.
  17. Use the editor to create your ad.
    • Your YouTube video: Search for a video you’ve uploaded or paste the video URL from YouTube. When you provide your video URL, Google Ads automatically determines the video ad format based on the length of your video.
    • Final URL: Provide the final URL, which is the landing page people visit when they interact with your ad.
    • Display URL: Provide the display URL, which is the website address that appears in your ad (up to 255 characters).
    • Call-to-action: Enter a call-to-action that compels people to click on the ad (up to 10 characters).
    • Headline: Enter a headline that promotes your product or service (up to 15 characters).
  18. (Optional) Click Ad URL options (advanced) to add a tracking template, final URL suffix, or custom parameters to the final URL.
  19. Select either an image that's automatically generated from the videos in your YouTube channel (recommended) or an image that you manually upload as your companion banner. Companion banners appear on computers only.
  20. Enter a name for your ad.
  21. Click Save to create the ad.
  22. To create another ad in the same campaign, click New video ad.
  23. When you finish, click Create campaign.

    You can add more ads to a campaign after it’s created. To do so, go to the “Ads” page in Google Ads, select the plus button, and choose Video ad. You can only add non-skippable in-stream ads to the campaign when you choose “Non-skippable in-stream”.
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