Create a video reach campaign

With video reach campaigns, you can choose to reach more unique users or reach users with your entire message. In this article, you’ll learn how to create a video reach campaign that’s optimised to your reach goal.

Before you begin

When building a video reach campaign, you can choose how you’d like to reach your goal, which determines the ad formats available to you.

• 'Efficient reach' allows you to reach more unique users at a lower cost with bumper ads, skippable in-stream ads or an optional mix of both formats in the same campaign.
• 'Non-skippable in-stream' allows you to reach users with your entire message using non-skippable in-stream ads.

Optimise your campaign as you create it

As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.

The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget or other campaign settings. Learn how to Set up your campaign for success.

Instructions

Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

Create a video reach campaign with efficient reach (bumper ads, skippable-in stream ads)

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu and then click Campaigns.
3. Click the plus button , then select New campaign.
4. Select the Brand awareness and reach goal.
5. Select the Video campaign type.
6. Select Video reach campaign as your campaign subtype.
7. For how you’d like to reach your goal, choose Efficient reach (Bumper, Skippable in-stream or a mix).
8. Click Continue.
9. Enter a name for your campaign.
10. Enter details about your campaign, such as the bid strategy and budget.
11. (Optional) To limit how many times that ads are shown to the same user, click Additional settings, then click Cap impression frequency in the 'Frequency capping' section. When you cap impression frequency, you enter the number of impressions that you want to cap and set the frequency on a per day, per week or per month basis.
    If you want to maximise the number of unique users that you reach per month, set your frequency cap to one per month.
12. (Optional) To add a product feed to your campaign, expand the 'Product feed' section and tick the box.
13. Enter a name for your ad group.
14. Choose the demographic and audience segments that you want your ad group to reach.
15. Choose the keywords, topics and placements where you want your ads to show.
16. Set your target CPM bid amount.
    Check the 'Campaign estimates' widget to see an estimate on the available impressions and estimated performance. The estimated performance is a combination of targeting, budget and bids. You can adjust your campaign settings to achieve your desired result. Bear in mind that if your bid is too low, your campaign may not perform well in the Google Ads auction and you may not spend your full budget. Estimates are only provided when you’re using one ad format in your campaign.
17. Use the editor to create your ad.
    • Your YouTube video: Search for a video that you’ve uploaded or paste the video URL from YouTube. When you provide your video URL, Google Ads automatically determines the video ad format based on the length of your video.
    • Final URL: Provide the final URL, which is the landing page that people visit when they interact with your ad.
    • Display URL: Provide the display URL, which is the website address that appears in your ad (up to 255 characters).
    • Call-to-action: Enter a call-to-action that compels people to click on the ad (up to 10 characters).
    • Headline: Enter a headline that promotes your product or service (up to 15 characters).
18. Click Ad URL options (advanced) to add a tracking template, final URL suffix or custom parameters to the final URL.
19. Select either an image that's automatically generated from the videos in your YouTube channel (recommended) or an image that you manually upload as your companion banner. Companion banners appear on computers only.
20. Enter a name for your ad.
21. To create another ad in the same campaign, click New video ad.

22. When you finish, click Create campaign.

    You can add more ads to a campaign after it’s created. To do so, go to the 'Ads' page in Google Ads, select the plus button and choose Video ad. You can only add skippable in-stream ads or bumper ads to the campaign when you choose 'Efficient reach'.

Create a video reach campaign with non-skippable in-stream ads

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu and then click Campaigns.
3. Click the plus button , then select New campaign.
4. Select the Brand awareness and reach goal.
5. Select the Video campaign type.
6. Select Video reach campaign as your campaign subtype.
7. For how you’d like to reach your goal, choose Non-skippable in-stream.
8. Click Continue.
9. Enter a name for your campaign.
10. Enter details about your campaign, such as the bid strategy and budget.
11. (Optional) To limit how many times that ads are shown to the same user, click Additional settings, then click Cap impression frequency in the 'Frequency capping' section. When you cap impression frequency, you enter the number of impressions that you want to cap and set the frequency on a per day, per week or per month basis.
12. (Optional) To add a product feed to your campaign, expand the 'Product feed' box and tick the box.
13. Enter a name for your ad group.
14. Choose the demographic and audience segments that you want your ad group to reach.
15. Choose the keywords, topics and placements where you want your ads to show.
16. Set your target CPM bid amount.
    Check the 'Campaign estimates' widget to see an estimate on the available impressions and estimated performance. The estimated performance is a combination of targeting, budget and bids. You can adjust your campaign settings to achieve your desired result. Keep in mind that if your bid is too low, your campaign may not perform well in the Google Ads auction and you may not spend your full budget.
17. Use the editor to create your ad.
    • Your YouTube video: Search for a video that you’ve uploaded or paste the video URL from YouTube. When you provide your video URL, Google Ads automatically determines the video ad format based on the length of your video.
    • Final URL: Provide the final URL, which is the landing page that people visit when they interact with your ad.
    • Display URL: Provide the display URL, which is the website address that appears in your ad (up to 255 characters).
    • Call-to-action: Enter a call-to-action that compels people to click on the ad (up to 10 characters).
    • Headline: Enter a headline that promotes your product or service (up to 15 characters).
18. (Optional) Click Ad URL options (advanced) to add a tracking template, final URL suffix or custom parameters to the final URL.
19. Select either an image that's automatically generated from the videos in your YouTube channel (recommended) or an image that you manually upload as your companion banner. Companion banners appear on computers only.
20. Enter a name for your ad.
21. To create another ad in the same campaign, click New video ad.
22. When you finish, click Create campaign.

You can add more ads to a campaign after it’s created. To do so, go to the 'Ads' page in Google Ads, select the plus button and choose Video ad. You can only add non-skippable in-stream ads to the campaign when you choose 'Non-skippable in-stream'.

Related links

• About video reach campaigns