Your ad’s phone numbers in call-only ads, call assets, message assets, and location assets must be in service and relate to the advertised company.
The following would lead to disapproval for Unverified phone number in call-only ads, call assets, message assets, and location assets:
Phone numbers that haven’t been verified by Google
Learn more about the Unverified phone number policy.
Options to fix ad violations
Verify your phone number by using one of the following methods:
- Display the number on your site
- Verify domain ownership
Ad format-specific troubleshooting
Location assets
Phone numbers used in location assets must follow the requirements listed in this policy. There are 2 ways to update your asset based on the address you’re using in your ad:
- Business Profile address: If the disapproved location is an address from Business Profile, you'll need to sign in to your Business Profile account to update your location information. This will automatically update the information in Google Ads. Learn more about how to Edit your Business Profile.
- Manually entered address: If you manually entered the address for your asset, select the pencil icon in Google Ads to update your location information.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
