About dynamic image assets

Dynamic image assets are account-level automated assets that allow Google to curate relevant visuals from your ad’s landing page to complement your existing search ads. They can help you reach your performance goals with compelling visuals of products or services that enhance the message of your text ads.

You can opt in to dynamic image assets at the account level.

Note: You should use image assets and dynamic image assets together. Image assets that you provide directly and dynamic image assets will both be eligible to serve. Make sure that you set up your image assets at a level that makes the most sense for you.

Benefits

Dynamic image assets can boost your advertising impact and value by showing visually relevant information that's difficult to convey with text only. By showing a preview of what a user can expect on the landing page, it can inspire users to click through. Other benefits include:

• Driving measurable performance for your marketing objective. Increase CTR when dynamic image assets show with Search text ads by visually differentiating your Search ads from competitors.
• Ease of use and control. You can opt in to dynamic image assets at the account level and you’ll have full control to remove any dynamic image assets that serve.

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How they work

After you've opted in to dynamic image assets, Google Ads will identify and extract images from your landing page. Our system selects images from your landing page that are most relevant to the query based on the ad’s landing page. The images that are selected from your final URL go through a set of automated and manual quality checks before being selected to serve. You may not receive dynamic image assets if we can’t find a suitable image from your landing page that meets our quality standards or an image doesn’t exist.

Clicking on a dynamic image asset will take users to the same landing page as the headline in your ad.

When someone clicks on your dynamic image asset, you’re charged on a Cost-per-click (CPC) basis similar to search text ads. The images in your dynamic image asset are clickable and are charged at the same cost per click as a click to a text headline.

Dynamic image assets only show when they’re expected to boost your ad’s performance. You can, however, opt out of having them show with your ad.

Image format combinations

Image assets can appear in the following formats and combinations in desktop and mobile.

Mobile	3 square images side-by-side One square image
Desktop	One square image One landscape image 5 square images side-by-side 2 landscape images and one square image side-by-side One landscape image and 3 square images side-by-side

Note: You can't control which format will serve as the determination is auction-dependent. The best thing you can do is ensure that you’ve uploaded sufficient image assets and are opted in to dynamic image assets. You’re recommended to have 4 unique images at the ad group or campaign level with at least one square (1 x 1) and one landscape (1.91 x 1) image to maximise serving eligibility.

Note: Dynamic image assets go through robust approval processes. Images extracted as dynamic image assets are reviewed for relevance by reviewing a combination of targeting including keywords, queries, ad targeting and landing page (Final URL). Dynamic image assets must also meet the image assets format requirements.

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Requirements

To use dynamic image assets, make sure that you have:

• A good history of policy compliance.
• A Google Ads account in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals, such as sexual content and gambling, aren't eligible for dynamic image assets.
• A Google Ads account that has been open for more than 60 days.

Note: By opting in to dynamic image assets, you’re confirming that you own all legal rights to the image and have permission to share the image with Google to modify and create derivative works and use on your behalf for advertising or other commercial purposes.

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Opt in to dynamic image assets

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

Follow the instructions below to opt in to dynamic image assets:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click the 3-dot icon in the right-hand corner and select Account-level automated assets.
5. Click the 3-dot icon in the right-hand corner and select Advanced settings.
6. Under the 'Dynamic image assets' section, select the On button.
7. Click the tick box to confirm that you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes.
8. Click Save.

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Where to find reporting for dynamic image assets

You can find reporting for dynamic image assets by following the steps below:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. You will now see a table with all your assets. Select Associations (legacy) from the 'Table view'.
5. Click Dynamic Image in the top left drop-down menu.

You can also choose to upload unique visuals that are relevant to your keywords and ads at the ad group and campaign level using image assets. Learn How to create image assets.

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Related links

• About image assets
• Image assets format requirements
• About account-level automated assets
• Image assets technical FAQ