Whether it’s creating a new customer relationship or enhancing existing ones with custom messaging, using first-party data in your marketing campaigns helps you show up for your best customers. With Customer Match, you can use your online and offline lists to re-engage these customers and find new ones just like them across Search, Shopping, Gmail, YouTube, and Display.
Your relationship with your customers is constantly changing, and it’s important to keep your Customer Match lists up-to-date to reflect that. However, list maintenance can be a manual and time-consuming process. That is why we’ve collaborated with Zapier to make it easier to work with your Customer Match lists. With Zapier, you no longer need to manually upload, sort, or remove contacts from a list - it will automatically upload contact details from your customer relationship management system, marketing automation, or ecommerce tool to Google Ads.
In addition to automatically updating your Customer Match lists, Zapier automates importing, formatting, and updating customer information from your offline conversions as well. Learn more about the Customer Match and Zapier integration in the Google Ads Help Center. Follow these instructions to get started with Zapier.
Posted by Pankaj Deshpande, Product Manager, Google Ads