The Data Manager API helps you send first-party data, such as conversion and audience signals, to Google advertising products through a single integration. It is built on Google’s Data Strength approach, which focuses on connecting first-party data to improve measurement and activation across Google products.
Agencies, advertisers, and data partners can use the Data Manager API to support scalable, programmatic data sharing across Google products.
On this page
What the Data Manager API can do
The Data Manager API supports audience and conversion use cases across Google Ads, Google Analytics, Display & Video 360, Search Ads 360, and Campaign Manager 360. You can use it to:
- Activate audience signals: Use Customer Match lists and mobile device identifiers for advertising use cases.
- Send conversion signals: Use offline conversions and enhanced conversions to improve measurement and reporting. You can also discover new conversions when adding multiple data sources.
- Share first-party data across Google systems: Use a single API instead of setting up multiple product-specific integrations.
- Support conversion value updates: Use conversion adjustments to improve measurement accuracy.
- Prepare your data integration for the future: The Data Manager API is the only API access point for the latest performance and encryption features designed for next-generation data integration with Google’s advertising products.
You can view the full list of supported use cases and platforms on the Data Manager API developer site.
When to choose the Data Manager API
The Data Manager API is a solution for organizations that want to scale their first-party data strategy through automation. Based on the current deployment roadmap and technical requirements, you should use the API if you meet any of the following conditions:
- Need for programmatic ingestion: You require an automated, code-based method to send your first-party data to Google advertising products.
- Technical expertise: Your organization has access to technical resources or team members with experience in developing and maintaining API integrations.
- Data partner integration: You work with a data partner who has the capability to integrate directly with the Data Manager API on your behalf to manage your data pipeline.
How it works
You can connect your data sources to the Data Manager API and send audience and conversion data to Google advertising products through a single integration. The API processes and routes the data across supported Google advertising and measurement products.
To learn how to set up and manage your API integration, visit the Data Manager API developer site.