Glossary

Learn the terminology
Connection
(data pipeline)
A data object imported from a data source, such as an individual table or file that connects a data source to a use case.

Data source
A connected product, resource or third-party integration, like BigQuery, HubSpot or an SFTP server. A single data source may have multiple connections under it. 1:Many

Destination
(use case)
A use case, typically a Google product or product feature, where imported data is activated, such as Google Ads Customer Match or enhanced conversions.

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
8263483650308066891
true
Search Help Centre
false
true
true
true
false
false
false
false
false