Glass Branding guidelines

Follow these guidelines when referring to the Glass name or brand.

Glass icons and assets

Do not use, modify or mimic any proprietary Glass icons or assets for your properties. Examples include, but are not limited to, physical merchandise, promotional materials, third-party brands, product reviews and other uses. If you have to refer to the Glass brand, do so only with text in line with the Glass in text guidelines.

Glass in text

These guidelines apply to all text that refers to the Glass name and brand.

  • Glass is never part of the name of your business, or other products. Instead, use ‘for Glass’. If you use ‘for Glass’ in conjunction with a logo, ‘for Glass’ must be a smaller size than the rest of the logo. Correct: ‘Cat facts for Glass’

    Incorrect: ‘Glass cat facts’, ‘Glassy cat photos’

  • Glass™ always has a trademark symbol the first time or the most prominent time that it appears in a creative.
  • Glass is always capitalised and is never plural or possessive.

    Correct: ‘Send timeline cards to all of your users' Glass’, ‘Get location updates from a user's Glass’

    Incorrect: ‘Wear Google Glasses’, ‘Swipe forward on Glass's timeline’

  • You can use Glass as a descriptor, as long as it is followed by a proper, generic term:

    Correct: ‘Glass features’ or ‘Glass optics’

    Incorrect: ‘Glass cat facts’ or ‘Glass pet shop finder’

  • Include this attribution in your communication whenever you use the Glass name:

    ‘Glass is a trademark of Google Inc.’

  • Where it makes sense to do so, tag content that was created and shared with Glass so that recipients know the origin of the content:

    • Add ‘#throughglass’ to the content to categorise it for easy discoverability and aggregation. This is often the case with photos and videos publicly shared on social networking sites.
    • Add ‘Sent through Glass’ when categorisation is not needed. This is often the case for emails.

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