What is new in Google Commerce Search 3.0?
Google Commerce Search 3.0 significantly enhances the online shopping experience by helping visitors find and discover products interactively, from anywhere and from any device. It also provides retailers with more control over merchandising to increase conversion. Here are the specifics:
- Search as You Type provides instant gratification to shoppers, returning product results with every keystroke, right from the search bar.
- Local Product Availability helps retailers bridge online and offline sales by showing shoppers when a product is also available in a store nearby—in-line with the search results.
- Enhanced Merchandising tools allow retailers to create product promotions that display in banners alongside related search queries, and to easily set query-based landing pages (for example, when a visitor types [shoes], they’re directed to a “shoe” page).
- Product Recommendations (Labs) helps shoppers make purchase decisions by showing them what others viewed and ultimately bought.