Create a site message for EU consent

After you’ve set up your sites, create the EU consent message to be displayed to your eligible EEA (European Economic Area) & UK (United Kingdom) users of each domain.

In order to gather consent from your users, ensure you've added the Funding Choices tag to your site pages.

IAB Europe Transparency & Consent Framework

  1. In AdMob or Ad Manager, click the Privacy & messaging tab in the left menu.
  2. Click Go to Funding Choices at the top of the page.
  3. If necessary, follow the prompts to create an account, including accepting the Funding Choices terms and conditions.
  4. On the Funding Choices "Sites" page, select the site on which you want to display the message.
  5. Click Create. The "Select your message type" page opens.
  6. Click Select in the "EU consent" box. The "Consent details" page opens.
  7. Select IAB Europe Transparency and Consent Framework.
  8. Select purposes for your own use.
  9. Enter your privacy URL.
  10. Select vendors you want to use with this site.
  11. Click Save. You will be asked to confirm that you want to save, then the "EU consent messages" page opens.
  12. In the Message name field, give the message a name that allows you to quickly find it in the interface. The name is shown only in the Funding Choices interface; it won't be visible to your users.
  13. Select the language of the message.
  14. In the “Select the consent choices your users see” section, choose one of:
    • Consent / Manage options: This message presents your users with a choice to consent to your vendors and your vendors’ purposes, or to customize their consent selections.
    • Consent / Do not consent / Manage options: This message presents your users with a choice to consent to your vendors and your vendors’ purposes, not consent to your vendors and your vendors’ purposes, or to customize their consent selections.
  15. (Optional) Edit and format the message to match your site's editorial and visual standards.
  16. Click Continue to preview each of the message types.
  17. Click Save when you’re done.
  18. When you’re ready, publish the message.
Simplified Framework
The Simplified Framework is supported for a limited number of accounts.
  1. Sign in to your Funding Choices account at https://fundingchoices.google.com/.
  2. Select the site where you want to display the message.
  3. Click Create. The "Select your message type" page opens.
  4. Select EU Consent. The "Consent message" page opens, where you'll set the details of the message.
  5. In the Message name field, give the message a name that allows you to quickly find it in the interface. The name is shown only in the Funding Choices interface; it won't be visible to your users.
  6. Select the language in which the default text and button names of the message are displayed to users.
  7. In the "Select message placement" area, decide how and where you'd like the message to be displayed on your site:
    • Centered modal (non-dismissible): the message is centered on your page with a dark background that partly obscures page content. Users cannot close the message.
    • Centered modal (dismissible): the message is centered on your page with a dark background that partly obscures page content. Users can close the message.

      Consent message display types

  8. Click Continue. A preview of the message is displayed.
  9. (Optional) Edit and format the message to match your site's editorial and visual standards.
  10. Click Continue to preview each of the message types.
  11. Click Save when you’re done.
  12. When you’re ready, publish the message.
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