This article provides a summary of Funding Choices components and availability.
To sign up for Funding Choices:
- In AdMob or Ad Manager, click the Privacy & messaging tab in the left menu.
- Click Go to Funding Choices at the top of the page.
- Follow the prompts to create an account, including accepting Funding Choices terms and conditions.
Apps you manage are automatically listed on the Funding Choices "Apps" page.
Funding Choices consists of these main components:
- Messages: You can currently create and publish the following types of messages:
- IDFA messages—IDFA explainer message that your users see immediately before the Apple iOS ATT alert. You can customize the explainer message—for example, by matching the writing style and color scheme of your iOS app.
- EU user consent messages—displayed to eligible users on your site or app from the European Economic Area (EEA) and United Kingdom (UK), with the purpose of helping with consent gathering for the General Data Protection Regulation (GDPR).
- California opt-out messages—displayed to eligible users on your site from the US state of California with the purpose of helping with gathering opt-outs for the California Consumer Privacy Act (CCPA).
- Ad blocker messages—displayed to users on your site with ad blockers installed, with the purpose of helping you recover ad revenue.
- Reporting: Provides insight into how your messages are performing and data about the types of relevant pageviews on your app or site.
- Contributor (optional): An ad removal pass for your site. It’s a new source of monetization, funded directly by your users. Contributor is one option you can offer to users as an alternative to allowing ads or consenting.
Google Contributor is not available for all Funding Choices accounts. Please contact your Google representative if you’d like to implement this option.
Read more about each of these below.
Messages for IDFA consent
With the additional time provided by Apple's App Tracking Transparency implementation extension, developers have time to test what permission flows will work best in their apps. The full IDFA message functionality is now available if you are interested in experimenting with a small test group, though we strongly recommend reviewing how this change impacts performance. Learn how to create an IDFA message
Stay tuned as Apple provides further guidelines and we continue to develop flexible solutions to support you on iOS.
Starting in mid-September 2020, you can create an IDFA explainer message that’s displayed immediately before your iOS 14 OS-level permission request for IDFA (also called the "iOS ATT alert”). Learn how to create an IDFA message.
Consider including details about how you use user data and how your users can opt in to allow for the use of IDFA in your explainer message. To engage your users, you can customize the explainer message—for example, by matching the writing style and color scheme of your iOS app.
Messages for EU user consent
This message type is displayed to eligible users from the European Economic Area (EEA) & UK (United Kingdom) to help with consent gathering for the General Data Protection Regulation for ad serving purposes. Learn how to create and manage EU consent messages
Choose your consent framework
For each site or app in your account, select the consent framework you want to use to gather consent.
Simplified: This framework is supported for a limited number of accounts. Manage simple ad serving configurations that use primarily Google ad services.
Messages for California opt-out
This message type is displayed to eligible users from the US state of California to help with opt-out gathering for the California Consumer Privacy Act (CCPA). CCPA messaging capability is integrated with Ad Manager and works for desktop and mobile web properties. Learn how to create a California opt-out message
Messages for ad block users
This message type gives you an opportunity to capture revenue that would otherwise be lost due to ad blocker usage. It presents users that have ad blockers installed with choices on how they want to fund your content, either through allowing ads on your site, buying a Contributor pass, or implementing a Custom Choice. Learn how to create a message for ad block users
Messages for ad block users include:
- Ad block detection: a script that identifies visits to your site in which the user has ad blocking software installed or is visiting from a network that has network-level ad blocking installed.
- Custom choice: Allows you to offer your ad blocking users a custom alternative to allowing ads. For example, instead of asking ad block users to either allow ads or buy a Contributor pass, you might ask them to either allow ads or subscribe to your site, where subscribing to your site is the custom choice. This option requires that you implement the
googlefc.controlledMessagingFunctionfunction of the Funding Choices unified API. Learn how to set up your Custom Choice message for ad block users
You can create Funding Choices messages in a variety of languages, one per message.Languages supported by Funding Choices messages
The table below lists language support by message type.
|Ad blocker messages||EU consent messages||California opt-out messages|
Spanish (Latin America)
Spanish (Latin America)
Google Contributor is an ad removal pass for your site. It’s a new source of monetization, funded directly by your users. You can offer Contributor if:
- You're showing messages to ad block users (and want to offer an alternative to allowing ads), or
- You’re using the Simplified Framework for EU consent (and want to offer an alternative to consent to personalized ads).
BGN: Bulgarian lev
CAD: Canadian dollar
CHF: Swiss franc
CZK: Czech koruna
DKK: Danish krone
EUR: European euro
GBP: Pound sterling
HRK: Croatian kuna
HUF: Hungarian forint
NOK: Norwegian krone
NZD: New Zealand dollar
PLN: Polish zloty
RON: Romanian leu
SEK: Swedish krona
USD: United States dollar
Reporting is an integral part of the Funding Choices offering. For EU consent messages, California opt-out messages, and ad blocker messages, you'll find metrics on user engagement, eligible pageviews, conversion rates, and more.
Learn more about Funding Choices reports.