Analytics does not log events, event parameters, and user properties that exceed the following limits.
For detailed information about the error events that Analytics logs when you exceed the following collection limits, see Analytics Error Codes.
The following limits apply to standard Google Analytics properties. For limits that apply to Google Analytics 360 properties, see this article instead.
|Logged item||Limit||Can I archive items if I'm close to the limit?|
500 per app user per day
For example, you might see 700 distinctly named events if users on different app instances trigger different eventsAutomatically collected events such as first_open and in_app_purchase do not count toward the limit.
|Length of event name||40 characters||N/A|
|Event parameters per event||25||Yes|
|Length of event-parameter name||40 characters||N/A|
|Length of event-parameter value||100 characters||N/A|
|User properties||25 per app instance||No|
|Length of user-property names||24 characters||N/A|
|Length of user-property values||36 characters||N/A|
|Age of event (upload time)||Events uploaded more than 2 days after they are logged are not included in the export.||N/A|
|Configured item||Limit||Can I archive items if I'm close to the limit?|
|Registered user properties||25||Yes|
|Registered text parameters||
|Registered numeric parameters||
|Registered custom conversion events||30||Yes|