Collection and configuration limits

Collection limits

Analytics does not log events, event parameters, and user properties that exceed the following limits.

For detailed information about the error events that Analytics logs when you exceed the following collection limits, see Analytics Error Codes.

You cannot increase these limits by upgrading to the Flame or Blaze pricing plans. The limits are the same for all Firebase projects.

The following limits apply to standard Google Analytics properties. For limits that apply to Google Analytics 360 properties, see this article instead.

Logged item Limit Can I archive items if I'm close to the limit?
Distinct events

500 per app user per day

For example, you might see 700 distinctly named events if users on different app instances trigger different events

Automatically collected events such as first_open and in_app_purchase do not count toward the limit.
Length of event name 40 characters N/A
Event parameters per event 25 Yes
Length of event-parameter name 40 characters N/A
Length of event-parameter value 100 characters N/A
User properties 25 per app instance No
Length of user-property names 24 characters N/A
Length of user-property values 36 characters N/A
Age of event (upload time) Events uploaded more than 2 days after they are logged are not included in the export. N/A

Configuration limits


Configured  item Limit Can I archive items if I'm close to the limit?
Audiences 100 Yes
Conversions 30 Yes
Registered user properties 25 Yes
Funnels 200 Yes
Registered text parameters


Registered numeric parameters


Registered custom conversion events 30 Yes


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